POSTED ON 30. APRIL 2019. BY ADMIN
Journal of Faculty of Humanities and Social Sciences in Split, No. 8 December 2016

Preliminary communication

Dunja Jutronić ; Faculty of Humanities and Social Sciences, University of Split, Split, Croatia 
Tereza Karabatić ; Faculty of Humanities and Social Sciences, University of Split, Split, Croatia

pages 85-103

Abstracts:

This paper explores the challenges posed by English film titles and the translation strategies used to adapt them for the Croatian-speaking audience. The corpus consisted of 190 feature-length English-language film titles and their corresponding Croatian translations. They were then grouped according to the source-language challenges (puns and double meaning, character references, cultural references and idioms, ambiguity, wordplay by means of embedding the sequel number in the title, and intertextuality) and target-language strategies (using keywords indicative of the film genre or plot, proverbs, expanding the original meaning or making it more explicit, introducing intertextuality, partially translating the titles, and retaining only part of the original meaning). The analysis shows that while a part of the target-language titles in the corpus aim to familiarize the target-language audience with source-language structure and culture-bound elements, extra-linguistic factors affect the translation in over half of the instances. This points to the use of film titles as marketing devices.

Keywords:

film titles; translation; Croatian; English; marketing strategies

URI:

https://ffst.unist.hr/en/zbornik/archive/8_2016/8_6

• APA 6th Edition

Jutronić, D. & Karabatić, T. (2016). TRANSLATION OF ENGLISH FEATURE FILM TITLES IN CROATIAN. Zbornik radova Filozofskog fakulteta u Splitu, (8), 85-103. Retrieved from https://ffst.unist.hr/en/zbornik/archive/8_2016/8_6

• MLA 8th Edition

Jutronić, Dunja and Tereza Karabatić. “TRANSLATION OF ENGLISH FEATURE FILM TITLES IN CROATIAN.” Zbornik radova Filozofskog fakulteta u Splitu, vol. , no. 8, 2016, pp. 85-103. https://ffst.unist.hr/en/zbornik/archive/8_2016/8_6. Accessed &202331;07

• Chicago 17th Edition

Jutronić, Dunja and Tereza Karabatić. “TRANSLATION OF ENGLISH FEATURE FILM TITLES IN CROATIAN.” Zbornik radova Filozofskog fakulteta u Splitu , no. 8 (2016): 85-103. https://ffst.unist.hr/en/zbornik/archive/8_2016/8_6

• Harvard

Jutronić, D., and Karabatić, T. (2016). ‘TRANSLATION OF ENGLISH FEATURE FILM TITLES IN CROATIAN’, Zbornik radova Filozofskog fakulteta u Splitu, (8), pp. 85-103. Available at: https://ffst.unist.hr/en/zbornik/archive/8_2016/8_6 (Accessed &202331;07)

• Vancouver

Jutronić D, Karabatić T. TRANSLATION OF ENGLISH FEATURE FILM TITLES IN CROATIAN. Zbornik radova Filozofskog fakulteta u Splitu [Internet]. 2016 [cited &202331;2023];(8):85-103. Available from: https://ffst.unist.hr/en/zbornik/archive/8_2016/8_6

• IEEE

D. Jutronić and T. Karabatić, “TRANSLATION OF ENGLISH FEATURE FILM TITLES IN CROATIAN”, Zbornik radova Filozofskog fakulteta u Splitu, vol., no. 8, pp. 85-103, 2016. [Online]. Available: https://ffst.unist.hr/en/zbornik/archive/8_2016/8_6. [Accessed: &202331;07]