Prethodno priopćenje

Nihada Delibegović Džanić, https://orcid.org/0000-0002-8241-6338; Univerzitet u Tuzli mail
Emina Berbić Kolar, https://orcid.org/0000-0002-2688-6220; Sveučilište Josipa Jurja Strossmayera u Osijeku

str. 151-172

https://doi.org/10.38003/zrffs.18.8

Sažetak
Applying conceptual integration theory, the paper analyses the construction of meaning of political parody and political humor in which daily news is explicitly deconstructed. In particular, it focuses on Stephen Colbert’s MAGA Frozen parody and political humor. The paper also analyses how the artistic adaptation of the tune “Let it Go” contributes to highlighting certain aspects of reality, and thus achieving rhetorical goals in political discourse. The aim of the paper is twofold: to examine the creation of humorous meaning in multimodal formats in a conceptual blending that is a result of the incongruity produced in a blended space and to examine the role of the novel inferences and conceptualizations produced in the blended space in achieving a number of rhetorical goals, that is, criticism of the political and social reality. Humorous meaning is created in the emergent structure due to the unusual combination of related elements, which results in incongruity (Coulson 2002; Marín-Arrese 2003; Fujii 2008). The variety of modalities employed in the creation of humor, including different visual cues, helps viewers unpack the blends and successfully understand the criticism of the political reality. Additionally, since blending can serve as a rhetorical tool capable of influencing the audience to alter their perception of reality and take action (Coulson 2006; Coulson and Oakley 2006; Coulson and Pascual 2006; Oakley and Coulson 2008), analyzing the satirical text’s meaning construction through conceptual blending can uncover rhetorical and argumentative objectives within political discourse. In this way, certain viewpoints are promoted, and rhetorical goals are achieved through humor. The interpretation and understanding of humor depend on having general knowledge of the political and social situation, as well as on ideological beliefs and knowledge related to specific events. The viewer must create conceptual associations between input spaces using background knowledge to understand the meaning of the blend.

Ključne riječi
conceptual blending theory; political humor; political discourse; rhetorical goals